Posted on July 4th, 2010 by Helen Lee under iBlogBeauty

There comes a time in a little websites life when it has to expand and grow.
We’re very happy to announce we’re expanding iBlogFashion to include Australian beauty bloggers under the banner of iBlogBeauty.
And of course, help us spread the word!
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Posted on June 4th, 2010 by Helen Lee under Article watch, Fashion Blogging

Some media outlets choose to ignore the blogger revolution, but not Style.com. The pioneer of up-to-the-minute coverage of international fashion shows, they have paid homage to the international fashion blogging sensations in a pictorial piece entitled: WE WILL NOT BE DELETED, great moments in fashion blogging history
It gives interesting insight into some of the hottest stories in fashion blogging, pre September 2009.
Check it out here.
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Posted on May 1st, 2010 by Helen Lee under Article watch

There was an interestingly biased commentary piece published in Australia’s premier newspaper The Australian last week where Vogue.com.au’s Online Editor Damien Woolnough called fashion bloggers “Nikon-toting bottom feeders on the fashion food chain”.
Needless to say I was less than impressed and was glad when Fairfax journalist Georgina Robinson wrote a piece for Sydney Morning Herald about French fashion blogger Garance Dore and pointed out some of the discrepancies in Woolnough’s attack.
Obviously not all former print media members are open to fashion bloggers, even if they now ply their trade by running a fashion website whose main source of traffic is through their user-generated content on their popular fashion forums.
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Posted on March 21st, 2010 by Helen Lee under Fashion Blogging

Canada’s Holt Renfrew honored the likes of The Sartorialist, BryanBoy, Garance Dore, Sea of Shoes, Jak & Jil and I Want I Got with window displays dedicated to their blogs… and locally Sportsgirl have joined in the fashion blogger celebrations with three blogger styled windows this month.
And the lucky bloggers? Hayley Hughes of Fashion Hayley is featured in the Chapel Street store in South Yarra, VIC, Kat George of Style Lines is featured in the Chadstone store in Chadstone, VIC and lastly Alexandra Spencer of 4th and Bleeker received a window in the Paddington store in Paddington, NSW.
All three were able to create a one-off installation in their Sportsgirl window to bring their blog and inspirations to life.
Congratulations ladies!
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Posted on March 2nd, 2010 by Helen Lee under iBlogFashion
iBlogFashion Issue 2 is almost ready to go live so it’s time for all Australian based fashion bloggers to to update/add your listing to the iBlogFashion Bloggers Directory!
Before you go and download the form to add/amend your site listing we have few rules we’re putting in place.
- You must be based in Australia and ‘blog fashion’
- All blogs listed in the iBlogFashion Directory must supply a calendar month’s statistics from a reliable source (Google Analytics is preferred)
- At the least, a contact email and state location must be supplied.
That’s all!
Now is that’s all cool with you, download our latest form here (.doc, 54kb) and fill in all your details. The more thorough you are the better!
All forms must be email to me at helen@iblogfashion.com by Friday March 12th, 2010.
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Posted on March 2nd, 2010 by Helen Lee under Article watch

Here’s an exciting local ‘article watch‘. We love articles about fashion bloggers and fashion blogging in general, so when we heard Marie Claire Australia’s Mobile Editor, Jade Warne, had written a piece about fashion bloggers for the April 2010 issue we couldn’t wait to get our hands on it. And just as the issue is about to his newsstands tomorrow, we received a copy via email! It features the usual suspects like BryanBoy, Tavi and The Sartorialist, as well as our own Aussie shoe blogger Matt Jordan of Imelda. Pick up your copy of Marie Claire Australia tomorrow – we’ll link to the article as soon it appears on the Marie Claire website!
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Posted on March 2nd, 2010 by Helen Lee under Fashion misc
Fancy a career in fashion and want to talk to some industry experts on how to get your foot in the door? Our friends over at iSpyStyle are running some Fashion Career Workshops in association with the L’Oreal Melbourne Fashion Festival on Saturday 13 March 2010. The workshops are targeted at students and emerging talent interested in the fashion industry with a panel of industry experts set to impart their wisdom on to the next generation of Designers, Stylists, Visual Merchandisers, PR & Marketing, Media and Event Production managers.
Learn more about the iSpyStyle Fashion Career Workshop and book online here.
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Posted on February 17th, 2010 by Helen Lee under Fashion Blogging

I couldn’t have said it better myself. Thanks @TeenVogue! The iBFcon they are talking about is Independent Fashion Blogger’s Evolving Influence fashion blogger conference held over the weekend in New York City (during New York Fashion Week)
Fashion bloggers are here to stay, and we’re all different.
We don’t all take photos of ourselves or other people’s stylish looks, we don’t all report on the latest runway looks or fashion trends. Take the time to learn a little about us and we will do the same for you. We outlined the different types of fashion bloggers in our launch issue of iBlogFashion. If you missed it you can download it here or read some of it here.
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Posted on February 17th, 2010 by Helen Lee under Article watch
Fashion bloggers around the world are focused on one thing at the moment. New York Fashion Week and then London, Milan and Paris. So it comes as no surprise that fashion bloggers are a very hot topic at the moment. We’re guessing that 13-year-old Tavi Gevinson of StyleRookie fame is one of the most photographed (and recognized) bloggers on the circuit at the moment.
Here’s some interesting articles to take note of:
Young, fat and fabulous
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Posted on February 8th, 2010 by Helen Lee under Fashion Blogging

We were asked recently if we would rank all the blogs in the Australian’s Fashion Bloggers Database, our answer was: not right now. But there are plenty of fashion blog rankings around who do the job for you, albeit on an international level – which is not necessarily a bad thing as it gives you an idea of where our Australian fashion blogs stand in the international scene.
- Signature9 launched Style99 last year, with the aim to come up with a list of the most influential style blogs in the world. The top 99 are available for public viewing but if you want the full list of 400+ style blogs, you will have to fork out USD$99 for the list. Blogs are ranked according to a range of factors, including: Yahoo links, PageRank, Unique Domain Links, Alexa Points, Delicious Points and Google Blog Links to come up with the final number. I’m pleased to say that my own SASSYBELLA.com is the only Australian fashion blog to makes the list, scraping in at 98 for the month of January 2010.
Read the rest of this entry »
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